Project Fire & Ice: Mission Accomplished in the Arctic Circle

In a remarkable feat of endurance, resilience, and brotherhood, the Project Fire & Ice team—comprising veterans Jason Fox, Aldo Kane, Brian Wood MC, and Karl Hinett—successfully completed the 500km Bright Equipment Lapland Arctic Ultra on March 12th at 09:43 AM in Överkalix, Sweden. Over ten grueling days, these men ventured deep into the Arctic Circle, pushing beyond physical and mental limits to raise awareness and vital funds for SSAFA, the Armed Forces charity.

This wasn't just a race. It was a mission. A mission to represent the strength and struggle of countless veterans and their families, and to shine a light on the support needed for those adjusting to life after service.

Endurance Redefined

Starting in the wilderness of Swedish Lapland, the team battled extreme sub-zero temperatures, biting wind chill, and a vast, snow-laden landscape. Originally opting for skis to cover the icy terrain, the team quickly adapted their strategy due to the overwhelming resistance and harsh snow conditions. Much of the 500km journey was completed on foot, hauling their own sleds (pulks) loaded with all essential gear—tents, supplies, survival kits—each weighing over 30kg.

Sleep was minimal, conditions brutal. Each day brought fresh physical pain, frostbite risk, and the psychological strain of such an unforgiving environment. But the team endured, driven by their cause and the bond forged by shared service and sacrifice.

Veterans for Veterans

The drive behind Project Fire & Ice has always been clear—to support veterans through action, not just words. The team’s commitment has already raised over £97,000 for SSAFA, one of the UK’s leading Armed Forces charities, with the goal of reaching £100,000 now firmly in sight.

This mission was about more than just fundraising. It was about showing the world the strength, courage, and unity that exists within the veteran community. Through each freezing kilometre, the message was clear: no one gets left behind.

Behind Every Step: Brotherhood and Purpose

Brian Wood MC, decorated for bravery during his military service, has long used his platform to support veteran welfare and mental health. In this challenge, alongside Fox, Kane, and Hinett—each a veteran with their own harrowing yet heroic story—Brian proved once again what purpose-fueled resilience can achieve.

“This wasn’t about personal glory,” Brian reflected at the finish line. “It was about the men and women we’ve served alongside. It was about giving back—and pushing ourselves to the edge to remind others they’re not alone.”

The finish line may have been in Sweden, but the impact of their journey is global. Thousands followed their progress on Instagram and social media, inspired by their grit and overwhelmed by their dedication.

Key Milestones

• Start Location: Lapland Arctic Ultra Basecamp, Swedish Lapland
• Total Distance Covered: 500km
• Weather Conditions: -15°C to -40°C with intense wind chill
• Gear Hauled: 30kg+ pulks per man with survival supplies
• Completion Time: 10 days, finishing at 09:43 AM on March 12, 2025
• Funds Raised (so far): £97,000+ for SSAFA
• Team Members: Jason Fox, Aldo Kane, Brian Wood MC, Karl Hinett

Support the Mission

The finish line may be behind them, but the mission is far from over. SSAFA continues to provide vital support to veterans and their families across the UK—and your donation can make a real difference.

👉 Please donate today and help Project Fire & Ice reach their £100,000 goal.

See the Story Unfold

We’ve captured some of the rawest, most powerful moments of the journey—from frozen beards and blistered feet to moments of reflection beside the fire. Swipe through the photo gallery below to witness the story in images.

From Fire to Ice: What’s Next?

The team is already hinting at future challenges. When you bring together men of this calibre, fuelled by purpose and service, the story doesn’t end—it evolves. Follow their journey via @project.fire.and.ice for updates and the next chapter.