THE ULTIMATE SACRIFICE
RUN ACROSS AMERICA 2027
3,000 MILES | 12 STATES | 1 MISSION
In memory of those who made the ultimate sacrifice whilst serving their country.
10TH May 2027
Santa Monica Pier → Washington, D.C.
On 10th May 2027, Brian Wood MC will begin an extraordinary 3,000-mile run across America, starting at Santa Monica Pier and finishing in Washington, D.C. Over approximately three months and across 12 states, he will face deserts, mountains, plains and cities in a challenge built on endurance, resilience and remembrance. Every mile will honour those who made the ultimate sacrifice whilst serving their country, while driving a mission to raise £1 million for SSAFA and Carry The Load in support of veterans, serving personnel and military families.
3,000 miles. 12 states. One mission.
JOIN THE MISSION
The Ultimate Sacrifice is bigger than one man and bigger than one challenge. It is a mission to remember those who gave everything, support the military community and create a lasting impact on both sides of the Atlantic.
Whether you choose to donate, become a campaign partner, share the journey or simply help spread the message, every contribution moves the mission forward. Together, we can help raise £1 million for SSAFA and Carry The Load, support veterans, serving personnel and military families, and ensure the sacrifice of those who never made it home is never forgotten.
Together, we can make every mile count.
FOR OUR PARTNERS
Professional Videographer
Travelling with Brian throughout the challenge to capture premium cinematic content.
Daily Campaign Coverage
Regular posts, stories, reels and long-form videos documenting every stage of the journey.
International
Exposure
Content distributed across audiences in both the United Kingdom and the United States.
Brand
Integration
Sponsor branding can feature across running kit, support vehicles, documentary content, social media, interviews, podcasts, website and speaking engagements.
EVERY MILE. EVERY STORY. EVERY SCREEN.
The Ultimate Sacrifice ventures beyond an endurance challenge, it is a three-month international media campaign with the potential to reach millions across the UK and US. With an established combined audience of more than 121,000 followers and a growing content strategy spanning Instagram, X, LinkedIn, TikTok and Facebook, the campaign will deliver continuous exposure through daily updates, reels, stories, long-form video, interviews, podcasts and documentary content.
Current campaign projections target more than 10 million content views, 6 million post views, 2 million reel views, 1.5 million story views and over 1 million accounts reached, creating significant visibility for the mission and the partners supporting it.
For sponsors, this creates sustained brand exposure across multiple platforms, supported by authentic storytelling, professional videography, international distribution and meaningful audience engagement throughout the full journey.
COMMERCIAL OPPORTUNITIES
An opportunity to become part of a purpose-driven campaign that will inspire thousands, honour those who made the ultimate sacrifice and generate months of authentic, high-quality content with meaningful engagement.
The Ultimate Sacrifice is about something bigger than one runner.
It is about remembrance.
It is about resilience.
It is about creating meaningful support for the military community on both sides of the Atlantic.
Whether you donate, partner, share the campaign or simply follow the journey, you can play a part.
GUARDIAN PARTNER
Headline sponsor of The Ultimate Sacrifice.
HONOUR PARTNER
Major branding throughout the campaign.
LEGACY PARTNER
Brand visibility across selected content and events.
RREMEMBERANCE PARTNER
For organisations wishing to support the mission.
The £1 million target
Honor those who devoted everything to defend our freedoms and support our values. Shine a light on their immeasurable sacrifice and unwavering commitment. We aim to raise £1 million for SSAFA and Carry The Load, organizations dedicated to aiding veterans, active service members, and military families who have given so much for our country. With every step we take in this journey, we pledge that their sacrifices will always be remembered and celebrated. Together, we can transform our heartfelt remembrance into meaningful action, making a tangible difference in the lives of those who have bravely served. Let us unite in this mission and ensure that their legacy lives on.
DISCOVER BRIAN WOOD MC
