Off the cuff 18 miles done on a demanding route. Thanks for the extra push 🫡

Right you lovely lot, I’m currently out running and after a realistic challenge. What mileage shall I get cracked today? I’m currently on 7 miles with lots of hills. Be realistic about it because I haven’t been endurance training. Comment below on what mileage I should crack today 😮‍💨💀🏃🏽‍♂️👇

☀️ 🐫 🏃🏽‍♂️

Big week for KA with another huge collaboration this time with ATR Winchester. Sometimes I need to pause and take in this incredible journey. I started @keep.attacking with no money (did a 2 week pre-order) and zero business experience but I’ve never ever been afraid of risk (what’s the worst that can happen?). We are now pushing into our 4th year in business (who would have thought). We’ve made so many mistakes, taken wrong advice but have learnt so much in the process. One thing I have noticed is many people (who I thought were friends) will hate the fact you are doing well and strangers who i have never met will be your biggest fans. I’ve also come to realise that patience is key and to keep attacking each day to fulfil your dream. It’s been a huge week for KA but so much more to come. Next up the launch of our new KA teamwear website 🚀🫡🫡🫡

Happy 20th Birthday @baileywood_7. I admire you so much for the progress you’ve been making. Have a wonderful day son. Love you.

1 of 4 marathons on the Falkland Islands 🇫🇰 No secrets or short cuts just hard work.

Very humbled to be asked to surprise @benshephardofficial on his last day presenting @gmb. Ben you deserve all of the praise and best of luck co-hosting @thismorning.

Today is the 4 year anniversary of my book Double Crossed being published. My book went straight in at number 3 on the @thetimes bestseller list unexpectedly. Months later I was negotiating my life rights to become a film. The film Danny Boy (my life story) was green lit and aired as a 90 minute drama on BBC2 with @anthonyboyle playing me. It’s crazy to think this actually happened after all the chaos I went through. It just goes to show that no matter how hard life gets, if you keep attacking you will get through whatever it is you are up against. I’m 100% proof of that. Big thanks to @theblairpartnership_agency and my publishers @penguinukbooks @eburybooks for the continued support. It might be about time to write a second book 🤔 📖 🎥

Saturday run done. Plenty of hills 🏃🏽‍♂️

Good luck to everyone who has had the courage to sign up and take on the famous @marathondessables. Really hope training is going well and you all stay free from injury. Few lessons that I learnt from completing the MDS last year. - Get your nutrition right. I thought it would be ok to crack it on fruit pastels,twiglets & haribo 😮‍💨. The last 4 miles of each day I was running on empty (massive mistake). - Take your salt tablets religiously and never throw away water. You see crazy people dumping water 😳 - I wouldn’t wear a black hat or black compression socks again. Redders with the sun beating down on you all day 🥵 - I would take polls next time. I personally think it would have supported me better on the dunes. - I underestimated the elevation. Some of the climbs you were 3 points of contact. - Get your head up and experience everything around you. I went to compete against other runners and was constantly in the hurt locker looking at my feet. If I go again I will definitely take it easy and take it all in. Not going to lie, it’s fucking brutal but incredible at the same time. Stay in front of the camels and all the very best. 🐪 🐪

24th February we run in the mud again. Looking forward to seeing you all there. Details on the website: www.keepattacking.co.uk

Really enjoyed working with @chisholmhunter @chisholmhunterwatches reviewing the @garminuk MARQ Athlete. Some watch like. Full video to follow soon 💀 #garmin #chisholmhunter #scotland @drewjohnbarnes

Good to catch up and watch @jason_carl_fox deliver on his Life At The Limit tour. Well done pal.

Massive thanks to @scrivenerdean @telfairconstruction and the other trades for building our media wall. @lucy.wood.334 loves it. 🔨 🪜

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Afternoon spent sharing my story with @payestoneworkandrestoration. Thanks for having me and great to catch up with the legend @steady_the_buffs 🫡

Book signing Friday preparing for up and coming speaking engagements. The Life of Brian 🫡 ✍🏻📖🎬

Today I spent the day filming a promo video for @chisholmhunterwatches X @garminuk for the MARQ Athlete watch. Scotland never disappoints 🏴󠁧󠁢󠁳󠁣󠁴󠁿 @hblifelens @drewjohnbarnes can’t wait to see the full video. 🥶 #garmin #garminuk

2023 is nearly complete. Massive thanks to my family and friends for the continued support. I wish you all a very happy new year. 🫡

Being a family means you are a part of something very special. It means you will love and be loved for the rest of your life. Thank you Mexico 🇲🇽 🏖️☀️

Spend time with those you love. One of these days you will say either, ‘I wish I had’, or ‘I’m glad I did.’ 🏖️☀️

The military and sports are both competitive. Not only do you want to win, but you also are taught to be the best in both. You must prepare mentally and physically for both to be able to execute your plan. The military and sports go hand in hand. The more you practice, the better you are. You always should be mentally and physically prepared. My business @keep.attacking have been supplying many military units with sportswear and we have some exciting news moving into the new year. 📸- @1_pwrr

Over the years I’ve tested my ability to overcome some brutal endurance challenges. Most asked questions ➡️ How do you break mental barriers? How do you find the motivation? How do you keep going when things get hard? The answer is Self belief, I knew I could achieve what I set out to achieve ✔️

Remembering those who fought, fell and sacrificed their lives so we could live ours. We will remember them.

They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them.

A symbolic and sensitive weekend ahead for so many. The timing of the pro Palestine marches is profoundly disrespectful. If veterans are targeted or provoked they will go on the offensive and that is very dangerous. It breaks me that we as a country allow this sort of disrespect to happen. 🇬🇧 Lest we forget 🫡

It’s been long overdue but brilliant to catch up with my big mate @jason_carl_fox. See you again soon bro.

This time last year I was coming to the end of my second journey of remembrance. Running 35 marathons in 35 days is no mean feat but remembering everyone who paid the ultimate sacrifice was the motivation I needed to complete such a challenge. #wewillrememberthem #lestweforget

Non stop hustle. Big old sign up before heading to London and delivering a talk on resilience. 📖 🎥

Great night of boxing at the @theschoolofinfantry. Congratulations to all the boxers and coaches @bahrainnationalboxingcoach. Big that’s to my pal @tigers_85 for hosting me.

10 good miles in the bag. Moving well again after recovering from a very frustrating calf injury. No better way to clear the head than a long run in the rain 🏃‍♂️

Happy to be invited back to @chisholmhunter @chisholmhunterwatches @chisholmhunterdiamonds this time to speak at the assistant managers conference.

Mental & physical fitness presentation delivered to @9_regiment_rlc. Thanks for having me 🫡

Yesterday I had the pleasure guest speaking at the @chisholmhunter annual conference. Incredible company with impeccable standards. See you again in 2 weeks. @chisholmhunterwatches @chisholmhunterdiamonds #speaker #keepattacking

Good to have my son @baileywood_7 back home on leave. Decent training partner for the next 3 weeks 💪

2004, Al Amarah we @1_pwrr worked closely with @churchills_own. The month of May was absolutely chaos for the battlegroup. From conducting counter offensive missions to full frontal old school section attacks on enemy positions.

Always a pleasure speaking with members of @britisharmy 🫡

It’s time to do more hard shit 😤 Stay tuned 💀

Working with the famous @cunardline, Queen Mary 2 on the recent transatlantic crossing to New York. Trips like these are a life experience so I make sure I take my good friends with me for support (only if my wife @lucy.wood.334 can’t make them). Big thanks to my big mate @matthewryan61 for coming on this incredible trip with me. I’m very grateful to have opportunities like these but I’ve also worked so hard for them. 🚢

Incredible work trip to New York and an extra bonus taking my big mate @matthewryan61 on the experience. 🇺🇸 #keepattacking

This absolute belter is now available for pre-order. We worked very hard with our design team to create this incredible remembrance polo. Keep Attacking will be making a donation to the Royal British Legion on the 11th November from sales of this polo shirt. Please share if you can.

Just back from holiday and straight into a morning of book signing preparing for my up and coming trip to New York on the world’s famous @cunardline, Queen Mary 2. 📖 ✍🏻 #queenmary2 #cunard #speaker #keepattacking #book #bestseller #film

Checking out the views at the @auraskypool.dubai 👌

Today we are at the world’s highest 360 infinity pool. #auraskypool #Dubai

Dubai with the family. Just missing my oldest son but we are having a great time 💙💙

Long stage double marathon on the 37th @marathondessables. Was on 86km at this point running on fumes but still managed to have a crack with the lads. @shaniatwain nearly broke Scott clean in half 😂😂😫😫😫😮‍💨😮‍💨😮‍💨

Great to be involved in the charity game @football.shirts.fc V’s @southamptonfc legends. It’s always a treat putting my boots back on for charity. ⚽️

British Military X Keep Attacking 🤌

Real pleasure being invited to @1_pwrr inter company boxing night. @viking_mike_83 @danjohnturner

Welcome home son.💙 @baileywood_7

Happy Fathers Day to all the great dads, mine definitely belongs in that category. Being a dad is the greatest privilege you can be bestowed with. Thoughts also with anyone who will find today difficult. 💙

Run when you can, walk if you have to, crawl if you must - just Keep Attacking! Tickets available - link in bio

The story that inspired the @bbc drama Danny Boy 🎥 Sitting in my garden signing books in preparation for a talk that I’m delivering tomorrow. It’s mad that I even managed to publish a book let alone going into number 3 of the @thetimes bestseller. To then have my life story optioned and given the green light to be made into a film is an absolute joke. I never expected something like this to happen to me but I’m very proud of my achievements. #doublecrossed #sundaytimesbestseller #film #drama #truestory #guestspeaker

Back on the offensive. Feels good to be out moving forwards again. Keep Attacking!

My after action review on completion of the 37th MARATHON DES SABLES. What did I get right? TRAINING- My training leading up to the MDS was spot on. I also booked 3 heat sessions at Chichester University and it was really insightful regarding core temperature management. POWERFUL MINDEST - I knew it was going to be important that my mindset was on point. I visualised each stage, the elevation, terrain, heat and knew I would flert with the devil at some point. I always told myself I could do it and to move forward. WATER DISCIPLINE- so many runners got their water management wrong and ran out (very dangerous). The heat was extraordinary but I managed to get it right. Lessons I learned (the hard way) NUTRITION- I ordered the best nutrition for the MDS but changed it last minute and it bit me on the arse massively. I was struggling with energy with 3/4 miles to go on each stage and it was a horrid feeling. Twiglets, pepperoni, fruitpastels, and haribo just doesn’t cut it. Huge lesson learnt. WALKING POLE - it’s personal preference but I wish I took them. Many people flew past me on the dunes and gebils using them. ROAD SHOE - I personally should have taken trail runners and not road shoe. My grip was terrible! BLACK HAT AND COMPRESSION SOCKS - it’s a small thing but when it’s blistering heat you need to get the small things right. Another mistake from me. LIFTING MY HEAD UP - I never lifted my head up enough and missed so much beauty. The bottom line is I finished and I’m very proud of myself. I hope this little review helps anyone who is thinking about doing this incredible race.

I’ve had loads of messages regarding the MDS. Here is my after action review on what I got right and more importantly what I got wrong. Keep Attacking!

Last game of the season today and celebrating my best mates birthday @1russell_smith. #PUP

No one does it better 👑🇬🇧💂‍♂️ 🎥 @samuelmchurchill

When you finish stage 3 on the @marathondessables and just want to rest up before the long day 90km. Ffs #marathondessables2023 #sandstorm #keepattacking

Marathon Des Sables 37th edition... completed it! Speechless and overwhelmed, but what a slog and graft that was! I knew I could do it, but I had to really push through some dark places to get there. Massive thank you to all who have donated and sent emails and messages of support it really does mean a lot. #keepattacking #marathondessables #completedit @keep.attacking @walkingwiththewounded @marathondessables @bni.global @matrix_it @bremontwatches @unhingedproductionsglobal

A few snaps from day 4. 📸@unhingedproductionsglobal #keepattacking #marathondessables #marathondessables2023 #ultramarathon #endurance #saharadesert #worldstoughestfootrace @marathondessables @walkingwiththewounded @keep.attacking

Day 4 - Highlights 90km done! Coming in under 24 hours of constant walking through the hottest hours of mid day sun and the cooler but testing times of the dark night. I promised to stick with my team and crack this beast together. We had some testing moments with one of our team going down bad with heat stroke and having to be air lifted off the Jebel. We held each other together mentally and physically and pushed on through. This really tested myself and gives a true meaning to my mantra of #keepattacking and being calm on chaos. 🎥 @unhingedproductionsglobal #marathondessables #marathondessables2023 #ultramarathon #24hour #90km #saharadesert @marathondessables @walkingwiththewounded @bremontwatches @bni.global @matrix_it @keep.attacking

Through day and night, we kept on marching to get the 90km day done! #keepattacking 📸 @unhingedproductionsglobal @keep.attacking @marathondessables @walkingwiththewounded

Day 4 - Morning thoughts. 90km day (and night) leg today, and tactics have to change. I will be sticking with my tent mates today and just enjoying the whole experience. #keepattacking 🎥 @unhingedproductionsglobal @keep.attacking @marathondessables @walkingwiththewounded

When the going gets tough, the tough get going! We are a strong team in our tent, and together, we have been ticking off the miles and getting closer to the finish line. #keepattacking 📸@unhingedproductionsglobal @keep.attacking @marathondessables @walkingwiththewounded

Day 3 - Highlights Today almost broke me. The heat in the dried lakes, it was like a furnace, no wind, just pure sun beating down on you. I started quicker wanting to make the most of the flats before the hills at the end but that was a big mistake and I only just made it across the finish line before being in a world of trouble and have to get my core temperature down quickly. We are drinking litres and litres of water out there and having to take salt tablets constantly to manage our levels. We bounce back and go again tomorrow for the big one! #keepattacking 🎥@unhingedproductionsglobal #marathondessables #marathondessables2023 #saharadesert #walkingwiththewounded #multistage #ultramarathon #endurance #driedlake #saltflats #sahara #saharadesert @walkingwiththewounded @keep.attacking @marathondessables @bni.global @matrix_it @bremontwatches

Day 3 in photos... theme of the day - Hot! The temperature today was testing to the extreme. Not as much elevation until the end of the day. However, the dried lakes and flats were just a huge oven with no wind. 📸 @unhingedproductionsglobal #marathondessables #marathondessables2023 #walkingwiththewounded #saharadesert #driedlake #saltflats #heatchamber #keepattacking @keep.attacking @walkingwiththewounded @marathondessables

Day 3 - Morning thoughts. Yesterday was tough! Went off too hard, too early and really suffered with the elevation later on. 🎥 @unhingedproductionsglobal #marathondessables #marathondessables2023 #walkingwiththewounded #worldstoughestfootrace #highwaytohell #sahara #desert #ultramarathon #multistage @keep.attacking @walkingwiththewounded @marathondessables

Today was red hot! Nearing high 40's today, I made the most of some shade at check point 2 and took a 5 minute rest to cool my core temperature down and have some food. 📸 @unhingedproductionsglobal #marathondessables #keepattacking #driedlake #saharadesert #redhot @walkingwiththewounded @keep.attacking @marathondessables @bni.global @matrix_it @bremontwatches

Absolutely savage day today! Huge respect to everyone out there 💪 out tent have all made it back safe and keeping morale high. For those who have recognised the same soundtrack, it is the theme song for MDS, and they blast it out at every start. 🎥 @unhingedproductionsglobal #highwaytohell #marathondessables #keepattacking @walkingwiththewounded @keep.attacking @marathondessables @bni.global @matrix_it @bremontwatches

Day 2 and its been a real struggle! The elevation, the dunes, the heat it's just relentless! Hit mid 40s again today and very little wind. Over 10% of entrants are already out after day 2. 📸 @unhingedproductionsglobal #marathondessables #keepattacking #sanddunes #desert #sahara #marathondessables2023 @walkingwiththewounded @keep.attacking @marathondessables

Day 2 - morning thoughts! Yesterday was tougher than I had ever expected and nutrition was all wrong. However lessons have been learnt and today is going to be about focusing on my own race and managing my body. Let's get it done 💪 #keepattacking #marathondessables #marathondessables2023 🎥 @unhingedproductionsglobal @keep.attacking @walkingwiththewounded @marathondessables @bni.global @matrix_it @bremontwatches

Mountains in the desert! Today was a tough day, and I was really pushed to my limits and tested mentally. The elevation made today's route very hard going and something it's not easy to train for back home. I had to really go to some dark places to get today done. But we now rest up and get ready to go again tomorrow. 📸 @unhingedproductionsglobal #marathondessables #marathondessables2023 #sahara #saharadesert #mountains #keepattacking

Day 1 Highlight Reel! Thank you for all the encouragement it really does mean a lot and helps morale. Please head over to the link in my bio to help me support the incredible work that @walkingwiththewounded are doing. Being at an event like this with lots of veteran's and hearing their stories just shows how important the work they do is. 🎥 @unhingedproductionsglobal @walkingwiththewounded @keep.attacking @marathondessables @bni.global @matrix_it @bremontwatches #marathondessables #marathondessables2023 #saharadesert #multistage #running #trailrunning #ultramarathon #keepattacking

Day 1 - 36km - 44°c completed. This is going to be tough! @unhingedproductionsglobal Cut about to capture some great shots along with lots of clips. @marathondessables @walkingwiththewounded @keep.attacking #marathondessables #marathondessables2023 #mds #walkingwiththewounded #keepattacking #sahara #saharadesert #multistage #dunes

First leg of the race here we go! Few nerves in camp this morning, but all the hours of training are for this moment. We are already a tight camp and will support each other through the next 5 days. #keepattacking 📸 @unhingedproductionsglobal #marathondessables #marathondessables2023 #mds #walkingwiththewounded #saharadesert #sahara #dunes #multistage #worldstoughestfootrace @keep.attacking @marathondessables @walkingwiththewounded @marc_rhodes_htk

Today got hot! Tough first day but lessons learnt and we are ready to go again tomorrow! #keepattacking 📸@unhingedproductionsglobal #marathondessables #marathondessables2023 #mds #walkingwiththewounded #worldstoughestfootrace #multistage #sahara #saharadesert #keepattacking #getitdone #throughadversity

Challenges like these are not a solo journey. The people you meet and the friends you make along the way are a big part of why we do it. Here I am enjoying the last of the evening light with my bivouac team who I will be sharing the highs and lows with throughout the next 6 days. 📸@unhingedproductionsglobal @marc_rhodes_htk @walkingwiththewounded @marathondessables @bni.global @matrix_it @keep.attacking @bremontwatches #mds #marathondessables #wwtw #walkingwiththewounded #keepattacking #getitdone #worldstoughestfootrace #sahara #saharadesert #morocco #getitdone #teamwork #dunes #sanddunes #multistage #marathondessables2023

Admin done! Kit check done! Medic done! Tomorrow we get underway! Got a good group around me in my bivouac and with all the support from everyone at home, I can stay calm in chaos and keep attacking each day! #keepattacking #marathondessables2023 #marathondessables #toughestfootraceonearth #mds #mds23 #saharadesert #Morocco @keep.attacking @bni.global @matrix_it @walkingwiththewounded @marathondessables @unhingedproductionsglobal

Day 1 - Arrival and set up day. Right on cue as we arrive, in comes a sandstorm! We were shown to our bivouac and joined camp with the 1256 other competitors from all across the world. Spirits are high and so far an incredible experience. All the @walkingwiththewounded team are in the same bivouac, so we can support each other through this challenge. We had our compulsory briefing in the evening where we were introduced to the organisers and the incredible team behind @marathondessables And treated to a stunning sunset! 📸 - @unhingedproductionsglobal #mds #marathondessables #wwtw #walkingwiththewounded #keepattacking #getitdone #worldstoughestfootrace #sahara #saharadesert #morocco #getitdone #teamwork #dunes #sanddunes #multistage @bni.global @marc_rhodes_htk @keep.attacking @walkingwiththewounded

The time has come! Getting out to Morocco and being greeted by a sandstorm.

Tomorrow I embark on another challenge in support to help those who really need it. I’m taking on the toughest foot race in the world. The race starts on the 23rd April and you can track my progress using the link below and my bib number is 1263. Massive thank you to everyone who has supported me and donated to the charity I’m running for @walkingwiththewounded. (Donation link in bio) Note to MYSELF. 👇 ‘Go and enjoy yourself, give it your best shot and have no regrets. Make your family and friends proud’. See you all once I return home 🐫🏃‍♂️☀️ Keep Attacking! https://live.marathondessables.com/en/

My training has come to an end and I can honestly say I’m ready for the @marathondessables. I would like to take this time and say thank you to @universityofchichester for allowing me to use there heat chamber and to everyone who has donated to the charity I’m running for @walkingwiththewounded (link in bio). It’s now my turn to give everything on the sands. Keep Attacking! 🎥 @unhingedproductionsglobal 🏃‍♂️🐫☀️

Day 2 of heat training for the @marathondessables and I’m feeling good. Last heat session tomorrow then final kit check. Massive thanks to everyone who has donated.🏃‍♂️🐫☀️

Day 1 in the heat chamber. Pushed myself to get my core temperature to 38.5 then carried on steady for 1hr. 6 days then I’m off to challenge myself in the toughest foot race on earth. I’ve put in all the hard work. Back in the heat chamber tomorrow for day 2 🏃‍♂️🥵🥵

Happy Easter 🐣 13 days until I set off on the @marathondessables. I’ve trained hard and feeling great 🏃‍♂️🐫

Good 26.2 miles today. Marathons never get any easier. That was my last long run before the MDS. Into the heat chamber next next week for my final preparation. Keep Attacking!

Attack the day. 🏃‍♂️🐫😤

Today we are 21 years married @lucy.wood.334. You mean the absolute world to me. Love you ❤️

Back out punching the ground training for the MDS. I’ve been training hard and starting to see progress. Hopefully I will be able to compete with other international endurance runners. Keep Attacking!

A savage mindset is a conditioned mindset that knows quitting is not part of the plan. It knows that it has to find a way around all obstacles to complete the mission. Keep Attacking!

I don’t enjoy the feeling putting my running trainers on but love the feeling completing my runs. Today was one of them I can’t be arsed days but happy I pushed myself out. Get out and attack the day. Keep Attacking!

Friday MDS training continues. Good to get out with the young lads today @baileywood_7 @alovelace4. Few good hills reps to finish 🏃‍♂️🐫🔋 Keep Attacking!

My business @keep__attacking is 3 years old today. It all started from my spare room and kitchen. Now we have 3 elements of the business thriving. So many mistakes along the way but we learn. 👍 E-commerce - KA shop. Team Wear - sports teams. KA events - mud runner. #keepattacking #business #teamwear #mudrunner #expansion

Recovery day today. @wattbike for 50 mins then some strength work. 1 month then it’s go time 🏃‍♂️🐫

1 month until I start what is know to be the toughest foot race in the world. I have been training hard and feeling really good. Again, I will give something back to those who have served. The charity I will be raising much needed funds for is @walkingwiththewounded (link in bio). I will give the @marathondessables my best shot 🏃‍♂️🐫☀️ #keepattacking

Back on the sands preparing for the marathon on the sands @marathondessables. Doing the basics well and I’m definitely performing well. 🏃‍♂️🐫☀️ Keep Attacking!

Happy Mother’s Day to all the incredible mums. I’m training and looking forward to a nice roast dinner later 🏃‍♂️🐫💖

We move on Friday 🔋. Good 7 miles today and feeling good. Rest tomorrow then back out Sunday. #keepattacking

Our latest @keep.attacking mud runner was a sellout. So many people running for different reasons and all inspiring. Looking forward to our next event (date announcement soon) ☠️ #keepattacking #mudrunner